VERSATILE USE
Offers a mild and gentle cleansing while being suitable for everyday usage on all hair types.
Provides hydration with an elasticizing action.
INNOVATIVE FORMULA
Contains 95% naturality according to criteria stricter than industry standard; 98.2% biodegradability; 93% natural origin surfactants; 100% natural fragrance; 100% traceable ingredients; 100% active ingredients of natural origin, such as Quercetano olive oil which comes from a local Slow Food Presidia farm, simultaneously helping to support the biodiversity of our planet
PACKAGING STRATEGY
Uses entirely recyclable bio-based plastic made from sugarcane, and on average 48% less plastic than our competitors for a 250ml product. All steps of the packaging process, from labels to pallets, are optimized for minimal environmental impact. This represents our first 100% carbon neutral product when considering its entire life cycle, from its raw materials in the formulation to its packaging and offsets for shipping.